The Solusi Dana campaign successfully shifted from volume-driven acquisition to efficiency-led growth. Despite a 34.8% reduction in budget and a 41.1% drop in clicks, performance improved significantly through continuous optimization across Meta and Google Ads. Lead quality increased sharply, with TYP more than doubling (+105.4%) and CPL decreasing by 68.2%.
This efficiency translated into stronger business results, including growth in hot leads (+3.0%), PPD (+15.4%), and total financing (+34.6%), proving that a focus on quality over quantity drives higher returns